This morning, three days after the news that SAP is acquiring SuccessFactors, comes the announcement that SuccessFactors is buying recruitment marketer Jobs2Web for $110 million. SuccessFactors says it will combine its “social, mobile, and collaborative recruiting management solution with Jobs2web’s leading recruiting marketing platform, creating an end-to-end recruiting system.” Saturday’s... (more...)
For 20 years now I’ve been a recruiter, trainer, coach, and mentor. In that time I have watched and listened to literally hundreds of recruiters try to explain to a potential customer why they should work with their firm over the dozens of others they get calls from every month. In all that time I’ve come to discover that we (recruiters) do an absolutely horrible job of differentiating ourselves... (more...)
Dear Barb: Thank you for accepting my invitation to connect on LinkedIn. Perhaps you’d be open to offering some suggestions as to the most effective ways to get decision makers (Director, VP and C-Suite executives) on the phone. Once I speak with them in real time, I have no problems conducting sales presentations and closing them on using my recruiting services. After being in outside (medical... (more...)
Editor’s note: Last week, we gave you part 1 of “The Phone Rang…” Robocruiter series, “The Total Account Executive.” This week we continue this short series from Bob Marshall with part 2. For those of you who haven’t been exposed to Robocruiter before, buckle your seatbelts. I am going to take you on a brief flight through some of his more memorable (to me)... (more...)
Dear Barb: For the past sixty days I’ve been using the voicemails that you suggested leaving for both marketing and recruiting presentations. It does work to get clients to call me back. In fact, I now have an 80% call back percentage. However, one of my prospects, a VP of HR, was upset when she realized I was a recruiter. She insisted on knowing the reason for my call and who referred her to me.... (more...)
The Facebook changes announced last week at the developers conference, and those in the weeks before, have major implications for the way employers use the site to brand themselves and build relationships with potential candidates and future hires. Recruiters who now use Facebook exclusively or mostly to push out jobs will become even more marginalized by the increasing emphasis the social site is... (more...)
Tomorrow we will be releasing the newest edition of The NonProfit Times, so today we will be looking at an article that also came out in one of our September 15th issues. The year was 2008, and the article was about a controversial ad campaign by The United Way of Greater Milwaukee (UWGM). The campaign was for statutory rape awareness, and the proposed ads contained imagery that caused... (more...)
A student of mine called the other day. He had spent all week conducting a concentrated marketing campaign and had written a few new Job Orders. He was now using my Job Order Matrix system (for more information about this technique see, TFL, July 2006, “The Job Order Matrix (with Kevin Franks),” pp. 1-4.), to qualify his JOs, but it was taking him what he thought was an inordinate amount of time.... (more...)
There is a general consensus among big billers that telephone marketing is THE KEY to their success. And I think most of us who have a few years of recruitment experience acknowledge that fact. So, why do I constantly read about “alternative” (read that as “easier”) approaches to marketing? Does our continuing love affair with all things electrical and computer-driven really help us that much?... (more...)
Matt Epstein really wants a job at Google. Really. He wants to work for the company so much he’s launched a silly, almost ridiculous “Hire M.E.” campaign in which a phony mustache plays a supporting role. A self-described product marketer and digital strategist, Epstein’s got a video, a website with the pleading address GooglePleaseHire.me, a presence on Twitter, Facebook,... (more...)
